Nails.Inc

Nails.Inc is a globally distributed nail care brand that focuses on innovation within the category. I worked closely with the product development, sales and marketing team to help launch their biggest product to date - Topless, a 4-in-1 nail polish - across the UK and North America, among other key products.

I designed assets for brand store pages and PDPs across Amazon UK & US, Walmart and the Nails.Inc site, large scale artwork for Superdrug instore takeovers and consistently pushed product education through marketing collateral in emails and social posts.

Being a part of Nails.Inc has been a very collaborative and proactive role for me and pushed me to quickly react to tight timeframes such as live QVC shows, impromptu retailer deadlines for product decks and requests from company management. Being able to solve these problems is a skill I’ve proud to bring to the table and help others understand how to effectively communicate what they require creatively.