Astley Clarke

Working in a demi-fine jewellery brand has really broadened my skill set and also way of working. Shoot and campaigns are designed seasonally and with all the product launches each month it’s given me the opportunity to get my teeth into some exciting imagery to transform into printed POS, emails and social assets.

I helped design new brand guidelines and templates which have refreshed the brand to a more modern look whilst heroing the jewellery. In addition to this I’ve been more involved in shoots, capturing and editing UGC for social, being hands on with in-store events and yearly marketing planning.

Email Design

Floe Collection Launch Email

Collab with Patrica Zhou on an AC designed collection
Lab Grown Diamonds Email

Revenue £956
Charm Builder Email

Revenue £1,755
Monday - Friday Hoops Email

Luna collection launch week
Nove + Atomic Collection Email

Revenue £1,632

Web Assets

Homepage with Product Blocks

Desktop
About Us Company Page

Mobile
New In Product Listing Page

Desktop
Bridal Shopping Page

Mobile
Gemstone Guide

Desktop
AC Journal List Page

Mobile

Social Media Ads

Floe Collection Launch Ad

Portrait on IG Stories
Luna Collection GIF
Customer Review Ad

Portrait on IG Reel
Contemporary Bestsellers GIF
Gift with Purchase Ad

Square on IG Feed with product carousel

Print Assets

A5 POS for Hoops

2mm Foamex
Biography Collection Window Vinyl

Full scale vinyl for the Monmouth store for a summer collection launch of bracelets
A5 POS for Flare Launch Event

2mm Foamex
AC Liberty Concession

Image backboards in glass cabinets, POS in lower cabinets and info cards
Locket Personalisation POS

2mm Foamex
A5 POS Imagery at Monmouth Store

2mm Foamex and info cards
Floe Collection Window Vinyl

Full scale vinyl for the Monmouth store for a designed collection inspired by ribbons and pearls

AW24 Direct Mailer Brochure

A5 Page Spreads

Designed as a naked brochure to be sent to homes for the gifting period, around 30k copies nationwide
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Instagram Assets

Instagram Story

For bangles and mixed metal pieces using still life imagery
Feed Post

UGC shot with product callouts
Instagram Story

Promoting a new charm and the meaning behind others for launch week
Feed Post

UGC shot with product callouts
Instagram Story

Silver inspired story for selected pieces for summer
Feed Post

Callout of USPs for launch of new fine jewellery ring