Holler

Owned by the same parent company as Nails.Inc, Holler is fast-paced beauty brand that follows viral trends and is rapidly expanding across the US across major retailers such as Walmart, Target and other stores.

As part of the design team my focus has been to build the brand which was made reactively for the mass-beauty market, spanning across areas of both print and digital design from product packaging to retailer PDPs and website design. A big part of my role is to work with the product development team and visual design decks for retailer pitches, mockup product renders, produce samples and then combine product knowledge to design infographics, social posts and printed assets.

Part of my responsibility is to help organise photoshoots, assist art direction on set and contribute towards the marketing strategy so that as a designer I can connect the dots across different teams and best understand the needs of the company and outputs. Holler is fluid and flexible as a brand which has enabled me to push myself creatively within the space and not be confined by rigid brand guidelines as we continue to experiment and create space for the brand in the market.